RoundTable 2 - Migration narratives and communication: What role, responsibility and resources do governments have?
RT 2.1 Shaping public narratives on migration and migrants
The aim of this roundtable is to critically assess government communication strategies to inform about their migration policies and explore government options to address the challenges arising in the context of new media, including the proliferation of misinformation and hate speech This roundtable will examine government communication strategies and tools to participate in public discourse and underpin narratives on migration with facts. Issues for discussion will include: how to effectively use normative commitments, data and evidence regarding migration in public communications; how to engage public opinion research to understand perceptions and diverse audiences and connect with their values and concerns; how to understand and engage with a variety of media and their role in shaping public perceptions and discourse; and how to track and tackle the spread of misinformation and hate speech, especially on social media, that contributes to societal polarization and puts migrants at risk. This discussion should crystallize lessons learned and contribute to the media literacy of participating governments.
- Why do government’s engage in public communication about migration and migration policies? With what objectives?
- Who guides governments’ public communication efforts on migration? Is it centralized or decentralized? How is messaging coordinated?
- How do governments develop messaging on migration? Who is involved? What role do opinion research and polls, as well as other kinds of research and data, play in that process? How do they measure the impact of their communications effort?
- What channels of communication and messengers do governments use to shape narratives on migration? How do they engage with traditional and new media? What kinds of capacities are needed to effectively track messages and communicate on social media?
- What are critical migration-related data points that the public cares about? What resonance do normative arguments (e.g. based on human rights, religious beliefs) have with different audiences? What is the potential to promote narratives on positive contribution of migrants to host communities?
- What lessons learned from successful and unsuccessful public communication efforts can be shared with other participating states? In what circumstances can evidence of the positive interconnections between migration and sustainable development be useful to influence the migration discourse?